Liverpool’s owners have scrapped their controversial £77 ticket and apologised for the “distress caused” by last week’s pricing announcement. Thousands of fans left 77 minutes into Saturday’s draw with Sunderland at Anfield in protest at the planned top-price £77 ticket in the new main stand. In reversing their decision, club owners Fenway Sports Group (FSG) told disgruntled fans “Message received.” Liverpool’s dearest matchday ticket will now stay at £59.
The highest season-ticket price is also frozen. Liverpool’s principal owner John W Henry, chairman Tom Werner and FSG president Mike Gordon issued an open letter detailing the changes, following what they described as a “tumultuous week”. “The three of us have been particularly troubled by the perception that we don’t care about our supporters, that we are greedy, and that we are attempting to extract personal profits at the club’s expense,” it said. “Quite the opposite is true.” The club has also ended game categorisation – meaning fans will pay the same price for matchday tickets regardless of the opposition.