Ferrari have launched the car they hope will finally bring Formula 1’s world titles back to Italy. In a grand and dramatic reveal of their car at the 1,000-seat Romolo Valli theatre in Reggio Emilia – a theatrical show which featured a classical concert orchestra with DJ, and several dance routines – the new SF1000 became the first 2020 challenger to be unveiled in the flesh. And Ferrari have insisted the new challenger features some “very extreme” concepts compared to last year’s SF90 as they bid to catch world champions Mercedes.
“It may look very similar to last year but, believe me, it is completely different,” declared team boss Mattia Binotto. Sebastian Vettel added: “We had an opportunity to see it a little bit before and to have also a direct comparison with last year’s car and you can really spot the differences, especially when it comes to packaging and the back part of the car.” “We are all very conscious of the huge responsibilities that lie on our shoulders and we clearly are very focused on the ultimate goal, which is victory. I believe we have the talent and determination to meet those ambitions,” declared chief executive Louis Camilleri. “With responsibility comes a lot of pressure and we view that pressure in a positive manner because it has the effect of uniting us and also inspiring us to do ever better. “I can assure you, we are more demanding on ourselves than anyone else could ever be.” Ferrari have finished second to Mercedes in each of the last three seasons, but the title challenges of 2017-2018 were not followed up with a similarly strong campaign last year with the team achieving just three wins to their rivals’ 15. Mattia Binotto begins his second season in charge and has insisted that they do have the personnel in place to end Mercedes’ unprecedented championship success, which has now surpassed Ferrari’s from their own golden Michael Schumacher era in the early 2000s. Ferrari’s last won a world title, the Constructors’ Championship, in 2008, while Kimi Raikkonen was their last world champion in 2007.